姓名：杜明飞
职称：讲师
办公室：全网担保网313室
邮箱：du3171795700@163.com
教育经历
2014.09-2018.06 华中科技大学
2011.09-2014.06 广西科技大学
2007.09-2011.06 最权威菠菜导航网
工作经历
2019.05-至今 全网担保网
讲授课程
市场营销、营销工程、定价策略、国际市场营销
研究领域
战略与营销
学术成果
[1] Jing Zhang, Mingfei Du. Utilization and effectiveness of social media message strategy: How B2B brands differ from B2C brands [J]. Journal of Business & Industrial Marketing, 2020, 35(4):721-740. (SSCI)
[2] Jing Zhang, Mingfei Du. Appropriating more values from industrial buyer-seller relationship by leveraging network capability [J]. Management Decision, 2019, 57(11): 2911-2939. (SSCI)
[3] Mingfei Du, Hongzhi Gao, Jing Zhang. Toward a guanxi-bases view of structural holes in sales gatekeeping: a qualitative study of sales practice in China [J]. Industrial Marketing Management, 2019, 76: 109-122. (SSCI)
[4] Jing Zhang, Mingfei Du. The Impact of B2B Seller’s Value Appropriation upon Customer Relationship Performance [J]. Chinese Management Studies, 2018, 12(3): 524-546. (SSCI)
[5] Zhang J, Du Mingfei. UNDERSTANDING THE REASONS FOR CUSTOMER RELATIONSHIP TERMINATION: EMPIRICAL EVIDENCE FROM CHINESE B2B FIRMS [J]. International Journal of Information, Business and Management, 2018, 10(1): 14-35. (ABI)
[6] Mingfei Du，Jing Zhang. Encouraging customer participation by leveraging interdependence structure and relationship commitments: Empirical evidence from Chinese industrial firms [J]. International Journal of Business and Information, 2018, 12(4): 433-477.（ABI）
[7] 张婧, 杜明飞. 网络能力对供应商价值获取的影响：B2B情境下顾客参与型创新项目的实证研究 [J]. 预测，2018, 37(4): 9-16.（CSSCI）
[8] 张婧，杜明飞. 模仿策略、感知相似性与品牌评价的关系研究[J]. 管理学报，2018, 15(4): 557-568（CSSCI）
[9] 马璐, 杜明飞. 组织伦理氛围与员工反伦理行为关系的实证研究[J]. 预测, 2014, 33(2): 38-43.（CSSCI）
[10] 马璐，杜明飞. 员工反伦理行为理论模型与影响因素述评[J]. 商业研究, 2014, 3:107-114. (CSSCI)
所获荣誉
全网担保网2021届优秀毕业论文指导教师
